SEO Specialist

About Us:

[Company Name] is a dynamic and growing company in [Industry], committed to delivering high-quality services/products to our clients. We’re looking to expand our digital marketing team by hiring a talented and results-driven SEO Specialist to enhance our online presence and drive traffic to our website.

Role Overview:

We are seeking an experienced and detail-oriented SEO Specialist to help improve our search engine rankings and online visibility. The ideal candidate will have expertise in on-page and off-page SEO, a deep understanding of keyword research, content optimization, and SEO tools. You will be responsible for implementing SEO strategies to boost organic search results and improve our website’s traffic and user engagement.

Responsibilities:

• SEO Strategy & Execution: Develop and implement on-page and off-page SEO strategies for the company’s website and digital properties.

• Keyword Research: Conduct thorough keyword research to identify high-traffic and relevant keywords to target in SEO campaigns.

• On-Page Optimization: Optimize website content, metadata, URLs, and images for search engines while ensuring a seamless user experience.

• Technical SEO: Perform technical SEO audits to ensure website structure, site speed, and mobile responsiveness are optimized for search engines.

• Link Building: Build high-quality backlinks through ethical and effective link-building strategies.

• Content Optimization: Collaborate with the content team to ensure all written material is SEO-friendly, engaging, and meets keyword optimization standards.

• Analytics & Reporting: Use tools like Google Analytics, Google Search Console, and other SEO tools to track performance, analyze trends, and report on SEO metrics.

• Stay Current: Keep up-to-date with the latest trends, algorithms, and best practices in SEO to ensure strategies are effective and compliant with search engine guidelines.

• Competitor Analysis: Conduct regular competitor analysis to identify gaps and opportunities in the market, adapting strategies as needed.

Required Expertise & Skills:

• Proven experience as an SEO Specialist or similar role, with a track record of improving search engine rankings and driving organic traffic.

• In-depth knowledge of SEO tools (e.g., Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz).

• Strong understanding of search engine algorithms, ranking factors, and SEO best practices.

• Expertise in keyword research and content optimization for search engines.

• Familiarity with HTML, CSS, and website development practices.

• Excellent analytical and problem-solving skills.

• Strong communication skills and ability to collaborate with cross-functional teams.

• Ability to manage multiple SEO projects and prioritize tasks effectively.

• Experience with local SEO strategies is a plus.

• Knowledge of SEO for e-commerce websites is a plus.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.

• Google Analytics or other SEO certifications are a plus.

• Experience with paid search (PPC) campaigns is a bonus.

Why Join Us?

• Competitive salary and benefits package.

• Opportunity to work in a fast-paced, collaborative environment.

• Career growth opportunities and professional development.

• Work with a passionate team committed to innovation and excellence.